With today's speed of change, it is often difficult to assess if your public relations activities are keeping pace with your marketing and sales efforts.

At Fisher Marketing Limited, we pride ourselves in making sure that the services we offer are geared to what the media require on a daily, weekly or monthly basis. Our experience also enables us to integrate our work within your overall marketing objectives.

We are a 'hands-on' consultancy and our Managing Director John Fisher, a Chartered Engineer, member of the Institution of Electrical Engineers and the Chartered Institute of Marketing, personally oversees each area of our work.

Following roles with English Electric, Brown Boveri, the Rank Organisation, Delta and Jeumont-Schneider he set up Fisher Industrial Marketing in 1988 to provide a specialist marketing and public relations service to companies working with electrical, mechanical and electronic equipment and systems, whether for capital plant or OEM components.

It is this specialisation that has ensured our success with the media in particular - a few acknowledgements of which are shown later. It is also the reason why we have been retained over the years by major clients like Mitsubishi Electric, MTE Turck, Henkel Loctite, Seeboard, Rockwell Automation, Edwards High Vacuum and Leroy Somer.

Our staff

• are technically and professionally prepared, have an ability to understand a brief quickly and correctly and are trained to explain complex technical concepts in simple terms, verbally and in writing.
• have an accumulated and wide understanding of industrial technology and building services, based on experience in industry and writing about developments at the forefront of the technologies.
• have a demonstrable track record of success, specialising in technical PR for industrial automation, controls technology, building services and electrical contracting.
• have in-depth knowledge of various markets including direct experience of the OEM and end user sectors, regulatory bodies and technical publishing.

FMPR has contacts with many key players in industry. In addition to the media, this includes exhibition organisers, government agencies, professional bodies and manufacturers of complementary products.

Experience of working with a particular major manufacturer for the last six years has highlighted our specific abilities to provide product and application stories, manage the client's own photographic library and distribution of sales literature and other promotional materials with minimum client input.